The Brand Gucci, found by Guccio Gucci in 1921 is originally known as House of Gucci, is the brand for lather goods and also for clothing and other fashion products. Gucci is the biggest selling Italian brand. In lather goods jackets, shoe bags etc are not the only things they made, Gucci worked with many auto-mobile companies. Also Gucci launched its children’s line in June 2010.
At the end of the 19th century, the Gucci company became one of the world’s most successful brand for high quality leather products, clothing, and other fashion products. As an immigrant in Paris and then London, working in exclusive hotels, young Guccio Gucci (1881–1953) was impressed with the luxurious luggage he saw sophisticated guests bring with them. Upon returning to his birthplace of Florence, a city distinguished for high-quality materials and skilled artisans, he established a shop in 1920 that sold fine leather goods with classic styling. Although Gucci organized his workrooms for industrial methods of production, he maintained traditional aspects of fabrication. Initially Gucci employed skilled workers in basic Florentine leather crafts, attentive to finishing. With expansion, machine stitching was a production method that supported construction.
Together with three of his sons, Aldo Gucci (1905–1990), Vasco Gucci (1907–1975), and Rodolfo Gucci (1912–1983), Gucci expanded the company to include stores in Milan and Rome as well as additional shops in Florence. Gucci’s stores featured such finely crafted leather accessories as handbags, shoes, and his iconic ornamented loafer as well as silks and knitwear in a signature pattern.
The Gucci loafer is the only shoe in the collection of the Museum of Modern Art in New York.
Since 2005 the brand has partnership with UNICEF. They launch a special collection every year since 2005. A percentage of sales of this collection goes to UNICEF fund for Children’s education healthcare, protection and supply of clean water.
In 1998 Gucci made a Guinness World Records by “Genius Jeans” by selling the most expensive pair of jeans in existence. These jeans were distressed, ripped and covered with African beads and were offered for sale for US $3,134 in Milan.
This record has since been surpassed in June 2005 by Levi Strauss & Co.‘s 115-year-old 501® jeans that was sold to an anonymous Japanese collector for $60,000.
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